More Than A Fashion Label: The Heart Behind Althyrea

Did you know that only 2 years ago, I started Althyrea with a dream to create beautiful, high-quality clothing that honors the Earth, uplifts women, and brings intention back to fashion? Today, I’m still here—still creating, still dreaming, and still doing it all myself. Every thread, every fabric, every design, every label, every booth, every box I ship. It’s a one-woman show powered by passion, purpose, and all of YOU.

Do you have a moment for me to share the why behind what I do—and why it matters?

At Althyrea, quality is everything.

Each piece is crafted from exquisite European fabrics—ethically sourced, luxuriously lovely, and made to last. These materials aren’t cheap, and that’s by design. I choose them not only for their beauty and feel, but because they reflect our shared values: longevity, sustainability, and care. Our fabrics are either organic or sourced from European mills that prioritize sustainability through solar-powered production and regenerative farming practices—because the way it’s made matters just as much as how it looks.

Every garment is cut and sewn right here in Canada, supporting skilled workers and contributing to our local economy. I believe in paying fair wages and keeping production close to home, even when it means higher costs. In a world of fast fashion and disposable trends, that’s a radical act—and I’m proud to be doing it.

There are the hidden costs too:

  • Shipping and packaging that’s eco-conscious and reliable.
  • Taxes and administrative costs that keep the business running smoothly.
  • Marketing and event fees that let me show up in person, meet your beautiful faces at markets and pop-ups, and build real community around slow fashion.

All of this—every layer—is something I do myself. From sourcing new eco friendly fabrics, to designing styles you will enjoy, to production oversight, from packing your orders to writing this very email, it’s me behind the scenes, pouring heart and soul into something I believe in.

And I believe in this so deeply.

Not just because I love creating timeless, feminine clothing—but because I believe fashion should never come at the cost of our planet. Your support helps protect the wild places we love—our oceans, our National Parks, our wildlife. Every Althyrea piece is a quiet promise to care for this Earth and move a little slower in a fast-moving world.

So when you buy from Althyrea, you’re not just buying clothes.

You're supporting a Canadian, woman-owned, small business.
You're standing up for fair wages, local economy, and mindful consumption.

You're wearing your values—and I can’t thank you enough for that.

As we celebrate two years, I want to celebrate all the people who have supported me. My suppliers who provide me with inspiring fabrics, the people who assist with my accounts, my online store, my events and my social media, and of course my family (including Kaya and Jewel who keep me company on late nights!)

Here’s to staying true to what matters, to making clothing with love, and to dressing ourselves in purpose while keeping our oceans free from plastic clothing.

With all my gratitude,
Robin Hansmann
Founder & Creator, Althyrea
althyrea.com
IG: @althyrea_design

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